摘要：
This paper establishes evaluation indicators of the real estate marketing planning course teaching reform, uses relevant models of extension matter element theory to construct multidimensional extension matter element model of the real estate marketing planning course teaching reform evaluation, and uses cases to carry out empirical analysis. Empirical evidence shows that real estate marketing planning course teaching reform indicators are in line with the current direction of real estate marketing pluming courses teaching reform. The extension matter element evaluation method can evaluate complex, intersecting and uncertain real estate marketing planning course teaching reform indicators effectively, comprehensively and objectively, which is an effective evaluation method.
作者机构：
[Zheng Huikai] Hunan City Univ, Sch Urban Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
10th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA)
会议时间：
FEB 10-11, 2018
会议地点：
Changsha, PEOPLES R CHINA
会议主办单位：
[Zheng Huikai] Hunan City Univ, Sch Urban Management, Yiyang 413000, Hunan, Peoples R China.
会议论文集名称：
International Conference on Measuring Technology and Mechatronics Automation
关键词：
Real estate SME;Debt financing efficiency;Matter element analysis method
摘要：
On the basis of analyzing the evaluation index of the debt financing efficiency of the real estate SME, combined with the related theory of matter element analysis, it is applied to the comprehensive evaluation of the debt financing efficiency of the real estate SME. The example shows that it is effective and feasible.
作者机构：
[Zheng, Huikai] Hunan City Univ, Sch Urban Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
3rd International Conference on Smart City and Systems Engineering (ICSCSE)
会议时间：
DEC 28-30, 2018
会议地点：
PEOPLES R CHINA
会议主办单位：
[Zheng, Huikai] Hunan City Univ, Sch Urban Management, Yiyang 413000, Hunan, Peoples R China.
关键词：
Real estate SMEs;debt financing;source structure;structure optimization
摘要：
This paper analyzes the financing cost and the capital availability rate and risk of different sources of real estate SME debt financing. Combining the fuzzy analytic hierarchy process to analyze the relative importance of different sources of debt financing, the target pluming model is used to analyze the optimal debt financing source structure of representative real estate SMEs in Hunan Province. The results show that real estate SMEs should optimize the source structure of debt financing to reduce financing costs and financing risks.
期刊：
2016 INTERNATIONAL CONFERENCE ON SMART GRID AND ELECTRICAL AUTOMATION (ICSGEA 2016),2016年:63-66
通讯作者：
Jun, Li
作者机构：
[Jun, Li] Hunan City Univ, City Management Coll, Yiyang 413000, Hunan, Peoples R China.
通讯机构：
[Jun, Li] H;Hunan City Univ, City Management Coll, Yiyang 413000, Hunan, Peoples R China.
会议名称：
International Conference on Smart Grid and Electrical Automation (ICSGEA)
会议时间：
AUG 11-12, 2016
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
[Jun, Li] Hunan City Univ, City Management Coll, Yiyang 413000, Hunan, Peoples R China.
关键词：
Dongting lake ecological economic zone;Economic compactness;Spatial differences;Entropy value method
摘要：
In dongting lake ecological economic zone (hunan) within the territory of 26 counties as the research object, using the method of entropy value, according to 2013 statistical yearbook in hunan province, investigation of dongting lake ecological economic zone of the compact degree of city economy in set up multiple indexes composite measurement model. Through assignment of 13 indicators weight, and compact degree of 26 counties and cities economy score analysis thinks, dongting lake ecological economic zone city economy overall not high compactness, internal significant difference, and regional differentiation characteristics obviously, wangcheng high compactness and yueyang area economy, changde and yiyang need to speed up the development, improve the economic compactness. Through analysis, dongting lake ecological economic zone economic compact degree of motivation mechanism mainly includes the system regulation, economy and population drive three elements, three factors work together, promote synergy economic compact degree.
摘要：
To achieve the research aim of optimizing the debt financing structure, and enhancing company performance, this paper adopts normative analysis, descriptive statistics analysis and multivariate linear regression analysis method, uses Stata14.0 measuring software, and selects 797 listed manufacturing companies' financial data in Shanghai and Shenzhen between 2010 and 2014, to study the influence of debt maturity, debt source on company performance. The research results show that the listed manufacturing companies' debt financing structure is unreasonable. It relies heavily on current debt whose debt sources are mainly bank loans and commercial credit. Current debt or non-current debt, bank loan, commercial credit, or bonds payable all have negative correlation with company performance. Therefore they are not conducive to improve company performance.
作者机构：
[Mo, Lianguang] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
International Conference on Smart Grid and Electrical Automation (ICSGEA)
会议时间：
AUG 11-12, 2016
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
[Mo, Lianguang] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
关键词：
humanresource;behavior;BP
摘要：
In order to evaluating the management efficiency of enterprises, In this paper, a kind of new data envelopment analysis(DEA)/analytic BPNN method is applied to conduct specific performance appraisal on a sales team so as to solve the original problem of the failure to sort completely. the new method helps to solve the original problem of the failure to conduct sequencing completely by DEA method, and further distinguishes the DMUs, the new method still maintains the original characteristics of DEA, which means the analysis of the economic meaning of some indexes for the performance appraisal of some multi-input and multi-output DMUs. Finally the new method is free from the traditional AHP method's defect of too strong subjective dependence.
摘要：
Quality, schedule, cost, as three main goals of engineering project management, have a relation of unity of opposites. Efficiency of traditional project management pattern is generally not high in the aspect of cost control, process control and quality control. Based on this, Building Information Modeling (BIM) is adopted for project information management. It can build 3D modeling for engineering construction, which can improve the calculation precision of the project cost, realize dynamic whole process management. BIM technology makes project management informationization more comprehensive, more intuitive and more efficient, thus greatly improving the intelligence and informationization of management project.
作者机构：
[Xie, Chi] Hunan Univ, Coll Business Management, Changsha 410082, Hunan, Peoples R China.;[Zheng, Huikai] Hunan City Univ, Coll City Management, Yiyang 413000, Peoples R China.
会议名称：
2nd International Conference on Complex Science Management and Education Science (CSMES)
会议时间：
SEP 19-20, 2015
会议地点：
Changsha, PEOPLES R CHINA
会议主办单位：
[Xie, Chi] Hunan Univ, Coll Business Management, Changsha 410082, Hunan, Peoples R China.^[Zheng, Huikai] Hunan City Univ, Coll City Management, Yiyang 413000, Peoples R China.
关键词：
Real estate enterprises;Debt financing efficiency;Entropy
摘要：
Based on learning from the relevant research results, we construct the index system of listed real estate companies' debt financing efficiency, including funds, debt financing costs, enterprise value, debt financing structure and financing risk. The Chinese A-share real estate listed enterprises in the Shanghai and Shenzhen Stock Markets are selected as experimental samples and then quantitative measure and analyze their debt financing efficiency by using entropy method. The results suggest that the mean composite score of debt financing efficiency has been lower than 0.2 from 2009 to 2013, however, it has been rising from 2011; Funds rate, the main business revenue growth and receivables to meet with rate are the most important indicators, and the weight of these three indicators is up to 0.7.
摘要：
On the basis of analyzing the financing structure and current profitability of listed SMEs in Hunan, empirical analysis of the impacts that the financing structure make on profitability of Hunan listed SMEs will be given in this paper, the results of which indicate that their financing structures play a negative role in their profitability and their financing structures are irrational.
作者机构：
[Xue, Hongbin] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
8th International Conference on Intelligent Computation Technology and Automation (ICICTA)
会议时间：
JUN 14-15, 2015
会议地点：
Nanchang, PEOPLES R CHINA
会议主办单位：
[Xue, Hongbin] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议论文集名称：
International Conference on Intelligent Computation Technology and Automation
关键词：
prediction;price;real estate;BPNN
摘要：
The paper brings up a mixed optimizing model based on IPSO-BPNN. The model has used IPSO to optimize the definition of original weights and threshold value. We take the real estate market in Changsha as an example. This algorithm can be applied in the price prediction of residential property.
作者机构：
[Wu, Gao; Wu, G] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
5th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA)
会议时间：
JUN 15-16, 2014
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
关键词：
the super-huge type project;complex risk;dynamic and blurry evaluation;behavioral game-playing;value preference
摘要：
This paper emphasis that to evaluate the complex risk about super-huge type project, we should not only think about the probability and valuable influence of risk, but also put in factors of the main body's value preference and dynamic game playing. Thus method makes the evaluation has more rational behavioral base. Firstly, this paper analyses the characteristic of the risk evaluation and game-playing feature in the process of risk development. Secondly, it builds evaluation index system and the dynamic and blurry evaluation model for the risks. Thirdly, it tests and amends the important parameters using testing methods of behavior economics. Lastly, it uses this model to counts four main kind of risks index for a representative project. It can provide a useful and simple tool for complex risk evaluation and public communication of the super-huge type project.
作者机构：
[Mo Lianguang; Li Jun; Zeng Zhilan] Hunan City Univ, City Management Coll, Yiyang 413000, Hunan, Peoples R China.
会议名称：
5th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA)
会议时间：
JUN 15-16, 2014
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
[Li Jun;Mo Lianguang;Zeng Zhilan] Hunan City Univ, City Management Coll, Yiyang 413000, Hunan, Peoples R China.
关键词：
Central Delta;city flow;GIS space;economic
摘要：
Based on analytical approach to intensity of central functioning and urban mobility, this paper budgets and analyzes the intensity of economic ties and structure in central delta. The research shows that: "multi-center" spatial framework is beginning to take shape in the urban agglomeration of the Central Delta with Wuhan, Changsha and Nanchang as the pole of the spatial framework. Urban agglomeration function remains the dominant function in the development of city group, the lack of city radiation function exists, and the central Delta city group is still in the primary stage of the city group development.
摘要：
The central position of the Chang-Zhu-Tan urban agglomeration in Hunan province is increasingly prominent. It has advantages in nature, history, culture science and technology. However, the pressure of ecological environment, population, industrial structure restricts its development at the same time. Therefore, the government should design reasonable development pattern for the ecological construction of Chang-Zhu-Tan urban agglomeration under the guidance of the theory of GIS, and construct Chang-Zhu-Tan ecological urban agglomeration effectively, starting from the establishment and improvement of the policy of ecological construction and protection, development of ecological industry, strengthening of the ecological moral education, and solving ecological problems through multiple perspectives and forms.
期刊：
2014 Fifth International Conference on Intelligent Systems Design and Engineering Applications (ISDEA),2014年:834-836
通讯作者：
Mo, Lianguang
作者机构：
[Mo, Lianguang; Mo, LG] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
通讯机构：
[Mo, Lianguang] H;Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
5th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA)
会议时间：
JUN 15-16, 2014
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
关键词：
humanresource;performance;DEA/AHP
摘要：
In this thesis, the sales teams of large enterprises are chosen as the research object and the performance appraisal index system is built. The system takes the orders and clients of sales teams as output index, and takes the number of people and the total cost as the input index. Meanwhile, a kind of new data envelopment analysis(DEA)/analytic hierarchy process(AHP) method is applied to conduct specific performance appraisal on a sales team so as to solve the original problem of the failure to sort completely.
作者机构：
[Ren Guoping] Hunan City Univ, Dept Urban Management, Yiyang 41300, Hunan, Peoples R China.
会议名称：
5th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA)
会议时间：
JUN 15-16, 2014
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
Hunan City Univ, Dept Urban Management, Yiyang 41300, Hunan, Peoples R China.
关键词：
cultivated land quantity holding;supporting ability of grain production;cultivated land;Yiyang County
摘要：
During the period of Chinese urbanization rapidly development, but it must occupy much of farm land, especially cultivated land. How to make the wing-wing situation of city construct and cultivated land protection come true is the first problem must solve. In this paper, the cultivated land use present condition and the change situation of cultivated land were analyzed first, then the problems of farming land use in Yiyang country were shallowly discussed. At last, the reason which it produced and the countermeasure of cultivated land protection according to the study area were put forward.
作者机构：
[Mo Lianguang; Mo, LG] Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议名称：
6th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA)
会议时间：
JAN 10-11, 2014
会议地点：
Zhangjiajie, PEOPLES R CHINA
会议主办单位：
Hunan City Univ, Dept City Management, Yiyang 413000, Hunan, Peoples R China.
会议论文集名称：
International Conference on Measuring Technology and Mechatronics Automation
关键词：
IOT;modern agriculture;supply chain
摘要：
Modern agriculture features industrialization, marketized industrial structure, intensive production pattern and high digitization; farm produce logistics are characterized by wide range, large quantity, relative independence, consumable as well as value-added processing. In this paper, in view of the features of modern agriculture and farm produce logistics, a SCOR model (Supply-Chain Operations Reference-model) of agricultural products based on the Internet of things has been put forward through the improvement of the logistics model of traditional agricultural products. The advantages of this model have also been analyzed.
摘要：
Ecological environment material is a sort of material that is developed by human kind out of the active consideration of influences of the material on the ecological environment and is a new concept that was proposed on the precondition of taking full consideration of the correlations between the human kind, the society and the nature. Industrial design is supposed to lay more emphasis on functions of products and requirement of their appearance, to select more suitable materials, design their structure and pattern and establish their combination means. For the time being, study on the environment material has been penetrated into all fields of the industrial design. The environment material is of great advantage in terms of effective usage of resources and energy and reduction on the environmental capacity and it is an important development direction for realizing sustainable development of material industry. Thus, it has become a necessary trend of development of the design industry to conduct green design under the attack of the global tide of environmental protection.
期刊：
Applied Mechanics and Materials,2014年556-562:6647-6649 ISSN：1660-9336
通讯作者：
Zhang, Weimei
作者机构：
[Zhang, Weimei] Hunan City Univ, Sch Business, Yiyang City 413000, Hunan, Peoples R China.
通讯机构：
[Zhang, Weimei] H;Hunan City Univ, Sch Business, Yiyang City 413000, Hunan, Peoples R China.
会议名称：
International Conference on Mechatronics Engineering and Computing Technology (ICMECT)
会议时间：
APR 09-10, 2014
会议地点：
Shanghai, PEOPLES R CHINA
会议主办单位：
Hunan City Univ, Sch Business, Yiyang City 413000, Hunan, Peoples R China.
会议论文集名称：
Applied Mechanics and Materials
关键词：
Electronic;Human resource;Implementaion
摘要：
With the development of information technology, as one of the important tools of enhancing human resources management, EHR has widely been used by many enterprises. The author systematically talks about major issues and challenges encountered in implemention of EHR in enerpreises. And the author advances some countermeasures as follows: to strive for understanding and full support of the major superior leaders; to improve relevant system and information structure of enterprises; to establish scientific procedural documents; not solely depending on service providers; to ensure security of the system.
作者机构：
[Ren Guoping] Hunan City Univ, Dept Urban Management, Yiyang 41300, Hunan, Peoples R China.
会议名称：
4th International Conference on Digital Manufacturing and Automation (ICDMA)
会议时间：
JUN 29-30, 2013
会议地点：
Qindao, PEOPLES R CHINA
会议主办单位：
Hunan City Univ, Dept Urban Management, Yiyang 41300, Hunan, Peoples R China.
会议论文集名称：
International Conference on Digital Manufacturing and Automation
关键词：
integrated food security;supporting ability of grain production;cultivated land;Huayuan County
摘要：
This research study on evaluation ways and connotation of supporting ability of regional cultivated land based on integrated food security. After comprehensive analysis, this research established evaluation method for supporting ability of grain production of regional cultivated land and bound risk of regional cultivated land resources.Taking Huayuan County as an Example, this research forecasted county's supporting ability of grain production of cultivated land and bound risk of cultivated land resources in 2020, based on grain production datas. The conclusion comes as follows: Supply ability of grain production of regional cultivated land of Huayuan County in 2020 is 97%.
