Using the methods of literature survey, questionnaire, expert interviews, and data statistics, this essay makes a survey on sports consumption of urban and rural residents in east Guangdong region. It shows that. fewer people spend leisure time on sports, and the consumption level is low and the pattern of consumption is not reasonable. The sports items are mainly swimming and ball games, owing to the relatively weak economy and lack of facilities. So, the following are suggested: developing the economy of east Guangdong region; strengthening ...