This study examines the impact of confirmatory psychology (CP) on the e-commerce (EC) platform purchasing of sporting products by consumers. The evolution of network communication technologies has produced EC. This study used literature and mathematical statistics to assess the consumption data of sports products purchased by consumers who purchase sports products. By descriptive analysis, variables such as CP are partitioned into dimensions, and hypotheses regarding the relationship between variables are formulated. The study found significant positive associations (P< 0.01) between normative...
