This study conducted to examine the influence of sports events on tourists destination choice behaviour in China. The questionnaire was distributed both online and offline in the area surrounding City-A. The author through personal networks, including family and friends, as well as via WeChat group emails primarily disseminated online questionnaires. The findings reveal that 57.8% of respondents expressed a greater likelihood of attending large sports events, while 59.9% indicated an increased intention to travel to City-A in the future. The occurrence of large-scale sports events has played a...
