Despite the high incidence of work-family conflict, there has been a lack of research that investigates its impact on employee behavior, particularly concerning their consumption behavior, which has received inadequate attention. The present study draws on the strength model of self-control and investigates the influence of individuals' work-family conflict on their preferences for hedonic and utilitarian products via self-control, with frugality acting as a moderator of this relationship. This study gathered data from 502 full-time employees with families in China. Results from the moderated ...
