Macro enviroment of real estate industry has become more and more dynamic and complicated and the competition among companies has been becoming more and more heated.Along with this situation,the real estate industry is going into super-competition phase.Any advantagies of a company are temporary.In order to gain standing advantagies,the real estate companies are eager to build strategic flexibility to adapt,change and use enviroment.They should build and develop strategic flexibility based on strategy making,cultivation of strategic resourse and core abilities,putting people first in managemen...