In consumer era, design art turns tO the aesthetic creation of daily life in general. It implants people's daily life and leads people's daily consciousness through its materialization, popularization and visualization, thus helps the reproduction of social rights structure. Consumer era prompts cultural diversity, design art that subjects to consumerism discourse satisfy and spawn the multiple prayer of culture, and diversified cultural appeals also induce a variety of design art forms. In consumer era, design art and multi-culture mu...