WEB 2.0 facilitates the bidirectional communication capabilities of online review, causing the personalization and asymmetry of online review. Despite the problem of online personalized recommendation system, the influence of consumer characteristics on consumer repurchase intention is insufficiently examined in the extant literature. To address this issue, this study proposes a new online personalized recommendation approach based on the perceived value of consumer characteristics. Two aspects of the proposed framework are addressed. The first aspect is the linguistic information transformati...
