Aiming at the driver's individual demand during the route guidance process, a route guidance method based on physical programming was proposed. Firstly, guidance model which reflects the driver's individual demand well was constructed on the physical programming basic idea, which includes constructing the route evaluation index system, designing the preference function's mathematical expression and its corresponding preferred factors, providing the foundation model for the route guidance process. Secondly, an optimal route which reflects the driver's individual demand well was obtained by usin...