期刊论文

Strategy of Development of Fit-keeping Tourism on Background of Green Hunan Construction

中文

城市学刊

2096-059X

2016

37

5

29-33

10.3969/j.issn.2096-059X.2016.05.005

13A012:湖南省教育厅重点项目 2014-Y06:湖南省体育局项目

本校为第一机构

绿色湖南建设背景下,开发生态养生旅游应站在生态可持续发展的角度,遵行湖南生态旅游发展大局,进行规划管理;在生态养生融合效应基础上,开发湖南特色生态养生旅游产品;在产品营销策略上,着重打造特色产品内涵,推进产品主导市场营销向游客需求主导市场营销转换。

Under the background of the green construction in Hunan it is to develop the fit- keeping tourism on the basis of sustainable development in the light of the whole situation of the ecologic tourism that is to develop the particular ecologic fit-keeping tourist products that are of the particular connotation with Hunan Local characteristics. The ecologic tourism products should ...