The tourism product is a kind of culture, and it is also a cultural carrier. Pingyao ancient city is rich in tourism resources. It is a well-known tourist destination. However, the development of its tourism products is still in its infancy. The tourism is not a strong cultural identity of goods, lack of strategic vision of cultural and local characteristics and cultural connotations. Pingyao ancient city should be conducted a full investigation, the basis of an overall plan to rely on local cultural background to tourism product development as the carrier, it fully exploits the geographical a...
