Many real estate companies make mistakes in the process of brand building creation, such as followings of blindly and lack their own individuality, publicizing excessively but neglecting product's quality, lacking brand meaning .The consciousness of brand maintaining is weak, the item brand and enterprise brand promoting are irrespectively, etc. In order to build excellent real estate item brand, the real estate company should make precise orientation for item and display it's individualities fully, it should make a point of improving house q...