The stategy is put forward formally by W Chan Kim and Renée Mauborgne in 2005. Different is from the devoloping starategies that some of China＇s present small and medium-sized enterprises adopt. The blue ocean stategy is based on the innovation of values, whose key is to pursue defferentiation and low cost at the same time, then the enterprises can realize the innovation of values under the guidance of the Blue Ocean Strategy, and open up a new customer demand to realize the maximum profit and effectively change the present situation tha...
