期刊论文

中文

城市学刊

2096-059X

2007

28

1

87-90

10.3969/j.issn.1672-1942.2007.01.022

本校为第一机构

中小房地产企业既有自身独特的优势,又存在明显劣势;在房地产市场衰退期间,既面临众多威胁,又存在许多机会.中小房地产企业可综合运用目标集中、差异化和低成本战略来提升自身竞争力.

The middle and small real estate company has its strengths and weakness. in the declining phase of real estate market, it faces many threats. At the same time, it has a few opportunities. The middle and small real estate company should take aim focus, diversity, lower cost st...