The authors studied the design conception, characteristics, meanings and experiences of the program ＂Go Olympic Games＂. Over a long period of time, in China there is a serious phenomenon of opposition between elite sport and mass sport. ＂Go Olympic Games＂ attracted the audience to and into the program by means of TV media, so that the audience can experience the fun of sport and competition under the background and ambience of Olym pic Games. It not only communicated Olympic cultures, intensified the masses＇ recognition of the value of Bei...
