Based on the theory of incentive compatibility and marginal reward theory,and ac-cording to the survey data of Hunan and Hubei provinces in 2023,we analyzes whether the agri-cultural direct subsidy policy can activate the farmers'subjectivity.The results show a decreasing trend of marginal benefit between the income-increasing effect of agricultural direct subsidies and the improvement of farmers'subjectivity.Agricultural direct subsidies on the low per capita an-nual income of households,small farmers to enhance the subjectivity more obvious,and better endowment conditions,especially farmers ...