With the speediness delopment of football market, the market mechanism plays an important function in aspact of resource configuration, especially in football domain. It has finished a perfect industry chain in short time, however, lack of management and excessively chase business profit result in disorder of system in China's football industry, also bring on the flooding of utilitarian and lose ethics, keeping to adhesion advantage and discontentment of the profit of main body, dissipation of culture function and decline of athletics ability. So, China's football nee...