In this Letter, we study BAM (bidirectional associative memory) networks with variable coefficients. By some spectral theorems and a continuation theorem based on coincidence degree, we not only obtain some new sufficient conditions ensuring the existence, uniqueness, and global exponential stability of the periodic solution but also estimate the exponentially convergent rate. Our results are less restrictive than previously known criteria and can be applied to neural networks with a broad range of activation functions assuming neither differentiability nor strict monotonicity. Moreover, these...