We investigated the role of body image and self-efficacy in the relationship between dance sport involvement, and behavioural loyalty in university students participating in dance sport. A total of 75 students from each of ten universities were recruited. Participant were Chinese students ( n = 731, female = 90%; mean age = 19–22 years, SD = 0.976 years) who completed an online survey. Structural equation modelling analysis findings indicated that higher dance sport involvement was associated with body image, self-efficacy, and behavioural loy...